Image taken by Adam Arghiros
LEARN ABOUT OUR CLIENTS
Playfair has been providing strategic consulting services to a wide range of clients since 2013. Our teams have worked with over 45 unique clients, and we are devoted to bringing value to each and every one of them.
Client Case Study: Beli
The Client
Beli is a restaurant tracking and social media app which allows users to keep track of and review restaurants they have visited and discover new places to try.
Primarily popular in the US, they engaged Playfair to help them tailor their approach to break into the UK market.
Playfair's Approach
Demographic Overview:
Surveyed over 250 people to get data on dining habits, recommendation ecosystem and spending habits.
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Expert Interviews:
Interviewed Beli "superusers" on their experiences with the app and improvements they would like to see.
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Competitor Analysis:
Researched other apps in the recommendation/review and reservation spaces.
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​Recommendations:
Used survey results, interviews and competitor analyses to create actionable suggestions that Beli can implement to strengthen their UK market position.
Client Case Study: Mann Deshi
The Client
In 1996, founder Chetna Gala Sinha decided to set up the first rural bank for women. She was inspired by Kantabai, a welder from Mhaswad, Maharashtra who narrated an account of being repeatedly rejected by banks when she tried to set up a savings account.
The aim of the Mann Deshi Mahila Sahakari Bank was to address a lack of access to formal financial institutions and be a safe space for rural women to save their money.
The Mann Deshi Foundation supports the bank by addressing needs beyond financing. They work on building business skills and facilitating market access for women entrepreneurs as well as their communities.
Playfair's Approach
Market Research & Analysis:
Researched similar organisations in the area to evaluate Mann Deshi's relative strengths and weaknesses.
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Competitive Document Review:
Reviewed the physical materials of similar organisations to see what common goals and practices they are implementing.
Internal Restructuring Advice:
Consultants reviewed the internal structure of the organisation and provided actional advice on restructuring for more streamlined and effective operations.
Onboarding & Unifying Toolkit:
Consultants gave tips for how to unify Mann Deshi's many teams and how to encourage better inter-team communication from onboarding to tenure.
Take a look at some of our past clients to learn more about our project objectives, methods, and deliveries.
For more information on past clients, please visit our Instagram and Facebook pages.
